Saturday, 17 June 2017


The trend today is of digitization. The biggest challenge for every company is to make their unique identity in front of their consumers, prospects and their stakeholders. Digital Marketing can be used effectively to help position your company. Digital marketing has advanced a great deal over the years, although a major part of it constitutes social media especially Facebook that is not what digital marketing is limited to. It includes different - different other aspects like SEO, Email Marketing, etc. The importance of digital marketing is being understood by not just startups, but also by established companies in the market.


Tips- How Digital Marketing Help to Grow Startups

  • Content is Always King- It is the medium for conveying your brand’s message. If your content is not good or clear and messages not well-formulated, you will undoubtedly struggle to succeed. So always content should be clear and understandable. 
  • Engage With Your Followers- Social media plays a key role to succeed of your startup. So always connect with your followers, and make them feel like valuable members of your brand. Do not hide from failures, you are a startup and are bound to face some hurdles along the way.
  • Organic Growth- Expanding the people of a product or service using Social Media is more organic and better than expanding through traditional media. Once you have created your profile on any social media platform, your challenge is to target the right audience according to the product or service. Once that is done, you will grow automatically by reaching out to targeted audience. 
  • Inexpensive Consistency- If you are advertising any product or service by means of traditional methods, you would have to pay every time when you want to advertise, you cannot have consistent promotions as that would cost a lot. In digital marketing, you can go on promoting consistently on your page, channel or groups, without selling a single buck. However, if you opt for Google ad sense or PPC then you would have to pay for promotions.
  • Get Your Company Registered on Various Online Business Platforms- There are different - different business portals available on the internet where a lot off of business entities are registered. Customers visit these types of portals to search for their required products available from different companies at a single place. These types of portals also help the registered companies on their platform to connect with their audience and make the business out of it. It also plays an important role in the growth of an organization. 
  • Cost-less Engagement- When marketing digitally, you know who your engaged audience from social media sites or from any other platform but in traditional marketing, you will never know who saw the advertisement, liked it, talked about it, etc. This helps startups to retain their followers, probably by rewarding them or sharing more relevant content with them, but in traditional marketing, it is not possible.

Without Digital Marketing strategy in place, brand visibility, and impactful revenue generating opportunities will likely be damaged. Only with a digital marketing strategy can a startup with very limited budget think about to reach an audience of millions worldwide. 

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Monday, 6 March 2017

What is Right For your Website PPC SEO or both

In today’s internet-driven world, it is not sufficient to simply have a website with enough elegant images and product characterization. You obligation a website that is efficiently found when people are ready to make a purchase. 
There are many Online Marketing Services that can help you with this procedure. PPC and SEO are often the first things that comes to mind for developing find skill and increasing traffic. 

The question is: Which one is right for you? 

By the help of SEO (Search Engine Optimization), your object specific keywords in an bid to boost your organic traffic and your page ranking. The target is to have your site appear on the first page of the search engine results, where users are more likely to click on it.
The ratio of user who click on a site falls seriously the further down in the results your site appears. SEO can help your business goal a relevant audience and boost traffic/sales. 

With the help of PPC (Pay-per-Click), keywords are targeted to create a series of adverts, but you do not have to pay anything unless a user clicks on it. PPC ads appear at the top pf the page and are clearly marked as ads. However, Since there are no longer right-side ads, these listings have pushed organic results. 
often a successful campaign isn't simply "one or the other," but combining SEO and PPC can be the most effective choice. It all depends on your specific goals. 
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The Actual Value of Social Media for Your Business

It’s all too easy to consider that the profit of social media is limited to likes, follows, re-tweets and other criterion of acclaim. There’s a plain reason for this. Figures are a great way to show that things are increasing and progressing. Figures show us that results are absolutely happening.

This is good, and those are doubtless metrics that need to be followed. After all, it might not be catching at the authentic value of social media. If you’re not getting at the real value, you may be missing out on some important convenience. 

Still, social media ROI is infamously crucial to track. It’s hard to attach value when someone comes to your site via a social advance but doesn’t buy anything on the first visit. They may do so elsewhere down the line, but today they’ll just go straight to your site. 
On top, you could also say that a lot of social media value doesn’t arise on your own equity. It arise on other users’ accounts. It comes from natural comments from your users and how are you assumed to track that?

In order to show the value, you need to be able to part something. “Likes” and “follows” are a good start, but let’s see if we can find some deeper value. 

How are Businesses and Customers Interacting on Social? 

As you jump into the social media marketing field, it’s important to know how competitors and users are actually using it. In a recent study, it was shown that customer follow businesses on social media for:

  • Promotions and discounts (75%)
  • Latest product information (68%)
  • Customer service (55%)
It’s that last entry that many of companies obliterate, Although half of your followers have done so clearly to get additional help or support. If you really want to get some value out of your social media, it’s demanding that you’re direct on the things your users are actually searching for.
The study goes on to say that approx 48% of businesses assess thought that social media has some value. They don’t see it as an inherent part of modern business. Only 14% believed it had proven value. Meanwhile, 29% said that social media is valuable, which comes off a little like people saying something because they’ve heard that this is the case. But they’ve never seen it enforced to their own position. 

Social Analytics

There are many aspect that we normally track for Social Media Campaigns. This includes how well each post is operating. if ads are driving enough traffic, and whether or not followers are sharing your content with others. There are many things that these figures can show you, and you can derive some important element. 

Social ROI 

Numbering out the exact ROI (Rate of Investment) of a social campaign can be objection. If we challenge that many value really happens outside of your website. There is normally no idea to catch exact figures on how often someone talks about you.  there are many places, you can follow them
  • Rely on unreliable examples (ask your users how they found you) 
  • Test how two different types of posts increase or decrease traffic and conversations. 
  • You should find third party tools can show you a range of metrics. 
  • Search correlations between sudden increase in conversations and sales with a new social campaign. 

Focus on Business Target, Not Social Goals

At the end, amount can only be resolved by what you really want to get as a business. You need to focus on your company’s target, not just your social goals. Yes, growing the number of likes and followers is important, but your social achievements should always have a ambition outside of the social platform (like getting more customers).
When you can completely track social ROI, you will be able to explain the value of the training to your organization’s heads, show what content is working well and which has gone mustily, and fine tune your key messages.
The real value in Social Media appear when your social media is increasing your business. Not when your business is working really hard to grow your social media.